There's a minor change from Google that's worth looking at if you're using Schema markup on your website. The good news is that this isn't another ranking update; Google is altering the way its parser deals with certain incorrectly escaped characters found within JSON-LD structured data. For the majority of websites that have properly formatted Schema, nothing should change. Source - https://www.linkedin.com/posts/googlesearchcentral_to-bring-our-parser-up-to-json-and-other-activity-7496492350907596801-qK3H A Small Google Change Could Break Some JSON-LD Schema Markup Google has made a quiet change to the way it reads JSON-LD structured data. For most website owners, this will not be a problem. But if your Schema...

Google has begun to roll out its August 2026 Spam Update, providing SEO specialists and website owners with yet another reason to keep a close eye on their organic search performance this week. The update started on August 18, 2026, and Google states that it will be available worldwide in all languages. The company anticipates the deployment will last a few days. Google has not, with this update, declared a new spam policy or pointed out a particular spam practice that it is targeting. Rather, it has described the update as a standard spam update aimed at improving its systems...

If you own a local business and have found that your Google rankings are becoming more difficult to maintain no matter what you try, you're not going mad. This year, business owners and marketers in almost all sectors—such as home services, restaurants, healthcare, legal services, and retail, are saying the same thing: rankings which had previously been stable are now dropping for no clear reason, and the strategies that worked a year or two ago are no longer giving the same results. This isn't a coincidence, and it isn't bad luck. Local SEO has genuinely gotten harder in 2026, and...

Knowledge Graph Optimization is the process of helping search engines understand your business, brand, products, and content as real-world entities instead of just keywords. This is achieved by using structured data, ensuring that business information is consistent, incorporating authoritative content, and relying on reliable online mentions in order to establish a clear digital identity that search engines can identify. Search engines have moved on from simply matching keywords with a query; they now also attempt to determine who made the content, what the business or subject is about, and how it relates to other reliable entities on the web. This...

I was in the middle of writing an article when my phone buzzed. A notification popped up from Google Search Central. My first thought? "Please don't be another update." It was. Google officially announced the June 2026 Spam Update, and just like that, SEO professionals around the world opened Search Console, refreshed rank trackers, and prepared for another round of volatility. At this point, keeping track of Google's updates in 2026 feels like a full-time job. We've already seen the February Discover update, the March Core Update, the March Spam Update, the May Core Update, and now the June 2026...

Search behavior is changing. More users are turning to Reddit before making purchasing decisions, researching products, comparing services, and finding real-world experiences. At the same time, search engines are increasingly surfacing Reddit discussions directly in search results. This shift has created a major opportunity for marketers, business owners, and SEO professionals who understand how to use Reddit for SEO the right way. The challenge is that Reddit users are highly sensitive to self-promotion. Traditional marketing tactics that work on other platforms often fail on Reddit. In many cases, overly promotional content gets ignored, downvoted, or removed altogether. This Reddit SEO...

Google's new Generative AI Performance Report is a major step toward measuring visibility in AI Overviews and AI Mode. For the first time, website owners can see how often their content appears in Google's AI-powered search experiences. But after reviewing both Google's announcement and the first screenshots of the report, it's clear that some of the most valuable SEO insights are still unavailable. While the report shows AI impressions, pages, countries, devices, and trends over time, several critical metrics remain missing. Let's break down what the current report includes and what SEO professionals will likely want in future updates. Google...

Google's new Generative AI Performance Reports in Search Console give website owners a way to measure visibility within AI-powered search experiences, including AI Overviews, AI Mode, and AI-powered Discover. Until now, SEO reporting focused on rankings, clicks, traffic, and conversions. While those metrics still matter, they don't show how often Google's AI systems surface your content in generated answers. The new reports fill that gap by introducing AI visibility as a measurable performance metric. For SEO teams and agencies, this means monthly reporting can go beyond traditional rankings and traffic to include how frequently pages appear in AI experiences, which...

Google has officially started rolling out the Google Core Update May 2026, and the SEO industry is already seeing major ranking shifts across search results. The rollout began on May 22, 2026, and according to Google, the update may take up to two weeks to fully complete. During this period, websites may experience major increases or drops in visibility, traffic, and keyword rankings. Google announced the update through its Search Status Dashboard and official social media channels. This is the second confirmed broad core update of 2026 and comes shortly after several major AI search announcements from Google I/O 2026....

Google’s I/O 2026 introduced a radically new “intelligent Search box” that transforms Search into an AI-driven interface. The box accommodates longer, conversational queries (including text, images, files, videos, and open browser tabs) and offers AI-powered suggestions beyond standard autocomplete. Under the hood, Google uses its latest Gemini 3.5 Flash model and Antigravity platform to generate dynamic answers: interactive visualizations, charts, and “mini-apps” that run on-the-fly for users’ questions. These AI Overviews and dashboards appear directly in Search results, often ahead of or instead of traditional blue links.  Early data and expert analyses indicate this will significantly affect SEO: Click-through rates...